Dear all,

It's with a heavy heart that we have to announce that is shutting its doors for business and will not be accepting orders w.e.f 01July2014.

In Feb 2011, we pursued a dream to change the way people shop for everyday essentials so that they could make more time for themselves and their families in a time-starved world. And we were fortunate to have received the support of thousands like you who believed in us, and gave us a chance to realise that dream. Ever since, the one thing that we've obsessed about is customer experience, and your faith in us has been the adrenalin that kept us running through the years. Unfortunately, realising our vision required one more critical component- and we have run out of that fuel.

It's been an awesome experience to have been able to serve you and thank you for providing us this opportunity. We have enjoyed every effort that has gone in to service your orders and we hope that you enjoyed the convenience offered by

Thank you once again, and wish you and your families, the very best in life.


In case of any queries comments write to us on